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Values

I set up and execute strategies with the single-minded focus on Lowering Cost per Action (CPA) to Maximise results.

I Seek to Understand Deeply 

I make informed decisions based on a deep understanding of what works for my clients

I (Re)design

I (re)design strategies to engineer the desired outcomes for my clients

I Take an Evidence-Based Approach

I test and iterate continuously to build on what has worked in the past

I Think Outside the Box

I take a Model Based Approach to develop creative solutions to real challenges

I Thrive in Uncertainty

In an uncertain and dynamic world, I stay relevant by focusing relentlessly on my clients' North-Star Metric

I Engage Others

I build mutually beneficial partnership because it is critical to the success of my clients

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