Father and Daughter Fishing
 

My name is Tanoj and I am the Director of DEUS Marketing Ai.

Having managed digital media campaigns for over 10 years and successfully scaling business growth for 100s of clients, I was able to break down successful digital and social media implementation for businesses of any size into 6 specific components that can be applied to scale business growth.

{As the director, my mission is to provide an experience that uncovers new opportunities for growth, to enable businesses to apply the right process to the right problem to get the desired outcomes}

 

Our 6-Step Framework

As cost of paid advertising is ever increasing with effectiveness and attention steadily declining, I help businesses implement our proven 6-step framework to scale business growth while continually optimising to lower acquisition costs.

 

If you are struggling to measure the effectiveness of your social media efforts and struggling to generate new customers or leads, our framework can cost-effectively maximise your sales and lead generation.

{Continue reading to find out more about how to scale your business growth through our 6-Step Framework};

Step 1. Target Research

{Take the time to enjoy a yoga class after you morning meditation because we know how to Delight your Customers};

 

We first prepare a through target market analysis that maps out the customer journey to develop your customer persona.  Preparing this analysis helps us to see your entire business through the eyes of your most valuable customers. The target market research includes:

  • Features of your business, products or services

  • Benefits of these features

  • How these benefits helps your customers

  • Target market purchase behaviour

  • Customer persona research - age and gender of target market, family status, average income, education

  • Common interests of target audience, attitudes, values and lifestyle 

  • Your customers' comfort level with online and digital

  • Assessment of web and offline marketing methods for engagement and purchase

Step 2. Social Platforms

{Join the kids for lunch and enjoy a home cooked meal at home because we are on top of your Social Platforms};

Once we have identified your high value targets, we will evaluate the platforms your business should focus on, and identify a primary social media platform to  focus most of your efforts on for serving and delighting your most valuable customer segments. We will then identify secondary social platforms to scale your audience. 

Businesses traditionally started with a Facebook Business Page, then set-up their Twitter profile, and then added others over time, however, this is no longer a viable strategy. LinkedIn is a much bigger consideration, Facebook's low reach makes it a  less of a priority for organic reach and Pinterest is on the rise.

 

Every successful business today is a first a media business, and to generate high quality leads, your business needs tailored advertising, publishing and content marketing solutions.  

Step 3. Content Strategy

{Enjoy the sauna and the ice bath after your swim because we are on top of your Content Strategy};

A well developed content strategy is the foundation for attracting and delighting your new and existing customers along their buying journey. Along with attracting new prospects to your business, your content strategy should be designed for sales enablement and to deliver customer satisfaction on every level.  The content strategy includes:

  • Profile of users consuming social content

  • Defining content goals

  • Clarity around the problem your business is solving for your customers

  • Establishing your unique selling proposition

  • Identifying the channels to publish on

  • Content audit and selection of content management platforms

  • Managing content creation, curation and publication

  • Publishing and content management

Step 4. Creative Brief

{Order a large coffee and a full English breakfast after you club ride because your Creative Brief is spot on};

With the large amount of promotional content competing for your customers’ attention, the best way to get and hold their attention is for your business to produce unique, differentiated content. 

The creative brief is the foundation of any successful campaign that outlines your vision and ensures all creative messages are considered and thoroughly evaluated for conciseness. 

A content brief ensures that promotional messages are relevant to your target audiences, is useful and activating. Your content brief ties all this to  your marketing goals, and ensures that all your communications feel authentic, and integrated as part of your brand. When your messaging is put together correctly, in just the right way, your current customers as well as your potential customers are going to consume it, respond to it, and share it.

Step 5. Split Test Design

{No problem! Book that 18 hole round of golf because we are monitoring your A/B Split Tests}

 

A/B testing (also known as split testing) is a process of showing two variants of the same Ad or promotional message to different segments of the same target audience and comparing which variant drives the most conversions. 

 

Split testing offers a very systematic way of finding out what works and what does not work. We use Facebook Business Manager's A/B Split Testing and Experiments platform to setup and run your Ad tests and experiments.

The main benefit of split testing is to test different options and generate statistically significant improvements. Some of the benefits of A/B Split Testing include:

  • Solving customer pain points

  • Improving ROI form the visitors to your website

  • Reducing bounce rates

  • Make low-risk modifications 

  • (Re)design Ads and messaging to maximise effectiveness

Step 6. Ad Funnels

{You nail you forehand and we'll nail your Ad Funnes. Deal?};

The chance of someone buying from you the first time they see your ad or engage with your business is very slim, and to actually get people to convert, you need multiple touchpoints. A funnel moves your prospects from one point to the next. 

Facebook Ads Funnel is one of the most effective marketing strategies for generate new leads, increasing ROI and grow your revenue. Our deep Ad Funnel designs consist of multiple campaigns with multiple Ad-sets and Ads that include different value propositions, and activation triggers delivered to the right audiences at the right moment to move them down the conversion path.

Our deep Ads Funnels are a sequence of Ad campaigns that are designed to take your customers along the buyer’s journey from being a new prospect to a paying customer.

 

Get in Touch

Is there something better you could be doing right now? {Ask about our exclusive offer for our New Clients};

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©2020 by DEUS Marketing {Ai};

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